The beginning
Our brand is inspired by the practice of the Yao women in China, known for having the longest, healthiest hair in the world. Each ritual starts with rice water, a centuries-old practice across East Asia.
The craft
We pair this tradition with modern formulation expertise. We’ve enhanced the power of rice water, adding in proven actives and botanical extracts, so we can meet your hair and skin needs.
The philosophy
Beauty's become too complicated. Shelves overflow with specialised products: one for brightening, one for hydrating, another for balancing, each demanding its place in your routine. But true innovation isn’t about adding more steps. It’s about perfecting the few that matter.
GLASS SKIN FORMULA
With Centella Asiatica & Fruit Extracts
Inspired by East Asian skincare rituals, our luxurious formula restores moisture, smooths texture, and revives dull, tired skin. Use morning and night for an instant, lasting glow.
ONE FORMULA, EVERY HAIR TYPE.
Due to its unique formulation, our shampoo adapts beautifully to every hair type - leaving straight hair sleek, waves voluminous and curls more defined. A single, balanced cleanse that restores softness and natural shine.
The Art of Rice Water
-
It begins with pure, polished rice, harvested and carefully cleaned.
-
The grains are steeped in cool water, allowing natural vitamins, minerals, and amino acids to slowly infuse into the liquid.
-
Once the rice has soaked, the water turns milky, a sign that it’s now enriched with skin-loving nutrients.
-
The liquid is gently strained and preserved, becoming a centuries-old beauty elixir.
Rice Water Rituals, Shared By You.
There's a reason so many of our customers repurchase
We opt for high-quality ingredients, backed by science, because we know what Hair and Skin really need. Our expertly crafted formulations feature luxurious ingredients like Centella Asiatica, Ceramides, Sophora Root, Myrrh, and more. We aren't here to waste your time or have you spend money on ineffective products—we’re committed to delivering real results and a product that'll never leave your shelf.