A silky, restorative shampoo that transforms hair from the very first wash. It reduces frizz, repairs each strand and strengthens at the root. For hair that’s softer, shinier and more resilient. Suitable for all hair types.
Every wash is an investment in your hair. Think about it: you wash your hair hundreds of times a year. The wrong shampoo can strip, weaken, and dull with every rinse. But the right one? It repairs, hydrates and protects. For centuries, women across East Asia understood this, using rice water to nourish and protect their strands with every wash. We’ve reimagined that wisdom into a modern ritual, one that transforms a simple cleanse into lasting care.
With a silky smooth feel, proven to be effective on all hair types and sulfate free, there’s a reason our customers call this a miracle in a bottle.
Packed with 65% Rice Water and infused with proven actives like Biotin, Rosemary Oil, Keratin, Caffeine and Ginger Root, our formula turns a daily routine into a ritual for healthier hair.
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Rice Water, Biotin, Caffeine, Rosemary (ROSMARINUS OFFICINALIS) Leaf Oil, Ginger (ZINGIBER OFFICINALE) Root Oil, Butylene Glycol, Sodium Lauroyl Collagen Amino Acid, Sodium Cocoyl Amino Acid, Sodium Methyl Taurine, Sodium Sarcosinate, Sodium Cocoyl Glycinate, Sodium Lauroyl Glutamate, Sodium Chloride, Hydrolyzed Hair Keratin, Ginger (ZINGIBER OFFICINALE) Root Extract, Pro-vitamin B5, Serine, Guar Hydroxypropyltrimonium Chloride, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Polyquaternium-10, Citric Acid, Sodium Citrate
Thoroughly wet hair with water. Dispense shampoo into your palms and apply to the scalp, roots, and lengths. Gently massage into a rich lather and let it sit on the scalp for 2–5 minutes to enhance effectiveness and allow the nourishing ingredients to deeply absorb. Rinse thoroughly with water, revealing refreshed and revitalised hair.
Rice Water: Packed with amino acids and vitamins, it strengthens hair strands, softens hair, and restores hydration to dry, dull hair.
Biotin: Revitalises hair damaged by heat or environmental stressors, whilst adding shine.
Caffeine: Stimulates dormant hair follicles, encouraging hair growth and adding volume.
Rosemary Oil: Acts as a natural DHT blocker, reducing hair fall. For most of us, excess DHT on our scalp is what causes hair loss.
Ginger Root Oil: Anti-inflammatory agent that soothes dry, itchy, flaky scalps, or psoriasis. It also regulates sebum production and reduces build-up, helping to balance natural oils on an oily scalp.
Amino Acids (Sodium Lauroyl Collagen & Sodium Cocoyl): Softens, soothes, and replenishes.
Keratin: Enhances natural hair types by reducing frizz: curly hair is better defined, while straight hair is smoother and sleeker.
Pro Vitamin B5: Deeply conditions the hair shaft, locking in moisture and adding shine for a healthy, vibrant look.
restores & repairs
reduces hair fall
promotes growth
for scalp health
to strengthen
reduces frizz
Rosemary Oil
Ginger Root
Caffeine
Biotin
Keratin
Vitamin B5
Rice Water
