Rice Water Shampoo
A silky, restorative shampoo that reduces frizz, strengthens from the root and leaves hair softer and shinier from the first wash. Proven to be effective on all hair types and sulfate free.
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Rice Water Shampoo
HOW TO USE
HOW TO USE
Thoroughly wet hair with water (our shampoo is sulfate-free, so it foams best when hair is fully wet). Dispense shampoo into your palms and apply to the scalp, roots, and lengths. Gently massage into a rich lather and let it sit on the scalp for 2–3 minutes to enhance effectiveness and allow the nourishing ingredients to deeply absorb. Rinse thoroughly with water, revealing refreshed and revitalised hair.
WHAT YOU'LL NOTICE
WHAT YOU'LL NOTICE
• Frizz visibly reduced, allowing your natural hair pattern to shine: sleeker straight hair, more defined waves and curls
• Ends that look smoother and feel repaired over time
• Hair that appears healthier, with a natural shine restored
• Hair that feels softer, more hydrated and easier to manage from the first wash
WHY IT WORKS
WHY IT WORKS
This shampoo is inspired by the timeless ritual of rinsing with rice water - a natural source of antioxidants, minerals like zinc and magnesium, and vitamins that repair and strengthen. We’ve paired it with:
- Biotin: Revitalises hair damaged by heat or environmental stressors, whilst adding shine.
- Caffeine: Stimulates dormant hair follicles, encouraging hair growth and adding volume.
- Rosemary Oil: Acts as a natural DHT blocker, reducing hair fall.
- Ginger Root Oil: Anti-inflammatory agent that soothes dry, itchy, flaky scalps, or psoriasis. It also regulates sebum production and reduces build-up, helping to balance natural oils on an oily scalp.
- Amino Acids (Sodium Lauroyl Collagen & Sodium Cocoyl): Softens, soothes and replenishes.
- Keratin: Enhances natural hair types by reducing frizz: curly hair is better defined, while straight hair is smoother and sleeker.
Learn more about our hair loving ingredients here.
INGREDIENTS
INGREDIENTS
Rice Water, Biotin, Caffeine, Rosemary (ROSMARINUS OFFICINALIS) Leaf Oil, Ginger (ZINGIBER OFFICINALE) Root Oil, Butylene Glycol, Sodium Lauroyl Collagen Amino Acid, Sodium Cocoyl Amino Acid, Sodium Methyl Taurine, Sodium Sarcosinate, Sodium Cocoyl Glycinate, Sodium Lauroyl Glutamate, Sodium Chloride, Hydrolyzed Hair Keratin, Ginger (ZINGIBER OFFICINALE) Root Extract, Pro-vitamin B5, Serine, Guar Hydroxypropyltrimonium Chloride, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Polyquaternium-10, Citric Acid, Sodium Citrate

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Our Shampoo works best with our Conditioner, as part of a two-step routine.
5 THINGS THAT MAKE THIS SHAMPOO SPECIAL
The Art of Rice Water.
HOW WE DIFFER FROM YOUR CURRENT SHAMPOO
Rice Water Rituals, Shared By You.
FAQs
What's so special about Rice Water?
For centuries, Rice Water has been used to repair and strengthen hair. It's packed with amino acids, vitamins and minerals (like Zinc and Magnesium), which are the building blocks of skin and hair. When applied topically, it has amazing benefits and offers exceptional results.
Is this shampoo suitable for all hair types?
Yes. The formula is designed to work across all hair types and we have many videos showing this.
Is it suitable for eczema or psoriasis-prone scalps?
Yes. Rice Water and Ginger Root help a range of skin conditions. We have even received feedback from customers that it's helped to clear up their psoriasis.
Is it vegan and cruelty-free?
Yes, all of our products are vegan and cruelty free. The Keratin and Collagen in our shampoo is plant based.