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Most shampoos simply clean your hair. Ours is formulated to actively improve it from the very first wash.
Powered by 65%+ real Rice Water, plus Biotin, Rosemary, Caffeine, Keratin and botanical extracts to hydrate, strengthen and reduce frizz, whether your hair is curly, straight, wavy or textured.
Wet hair thoroughly. Apply shampoo to the scalp and lengths massaging into a rich lather. Follow with conditioner on lengths and ends. Leave for 2–5 minutes for deeper repair. Rinse off thoroughly with water, revealing refreshed and revitalised hair.
SHAMPOO: Rice Water, Biotin, Caffeine, Rosemary Leaf Oil, Ginger Root Oil, Butylene Glycol, Sodium Lauroyl Collagen Amino Acid, Sodium Cocoyl Amino Acid, Sodium Methyl Taurine, Sodium Sarcosinate, Sodium Cocoyl Glycinate, Sodium Lauroyl Glutamate, Sodium Chloride, Hydrolyzed Hair Keratin, Ginger Root Extract, Pro-vitamin B5, Serine, Guar Hydroxypropyltrimonium Chloride, Dimethicone, Phenoxyethanol, Ethylhexylglycerin, Polyquaternium-10, Citric Acid, Sodium Citrate
CONDITIONER: Rice Water, Peel Extract, Coconut Oil, Steartrimonium Chloride, Biotin, Cetearyl Alcohol, Dendrobium Nobile Stem Extract, Lycium Barbarum Fruit Extract, Caffeine, Ethanol, Phenoxyethanol, Ubiquinol, Behentrimonium Chloride, Citric Acid, Aloe Barbadensis Leaf Extract, Gardenia Taitensis Flower Extract, Sophora Flavescens Root Extract, Echinacea Purpurea Extract, Rosmarinus Officinalis (Rosemary) Leaf Oil, Sodium Benzoate, Decamethylcyclopentasiloxane, Polydimethylsiloxane, Hydroxyethyl Cellulose, Behenamidopropyl Dimethylamine, Bisaminopropyl Dimethicone
Ensure a nice foamy, creamy lather that cleans build up without stripping the scalp.
Most Shampoo and Conditioner sets contain just 1 or 2. Let that sink in.
Sulfates strip the scalp, causing it to overproduce oil to compensate - this is what leads to greasy hair on day 2 or 3 after washing!
Other brands use water as their main ingredient. We've flipped that on its head by using 65% real rice water instead - naturally rich in vitamins, minerals and antioxidants.
Because most shampoos are designed to remove dirt and oil. Once your hair is clean, their job is done. Healthy hair needs more than cleansing.
It needs ingredients that care for your hair & scalp every time you wash.
We combine nature and science with thoughtful, research-backed ingredients.
We use over 65% real rice water in this Duo. Rich in naturally occurring antioxidants, vitamins and minerals like magnesium and zinc, it's a centuries-old beauty secret for better hair.
Strengthening strands and reducing breakage.
Rice water contains inositol, a compound that penetrates the hair and stays active even after rinsing, smoothing the cuticle and protecting against damage from styling and everyday wear.
A natural stimulant, best known for waking you up in the morning.
Promoting healthy growth
Caffeine is well-studied in scalp care, helping to stimulate dormant hair follicles and encourage the hair growth cycle.
A traditional scalp oil, used for centuries in hair care rituals and commonly known for hair growth.
Reducing hair fall
Rosemary is believed to help limit the enzyme that converts testosterone into DHT, the hormone linked to thinning at DHT-sensitive follicles, while also supporting scalp circulation.
A delicate botanical extract, prized in traditional Chinese herbalism.
Deep hydration
Orchid extract is rich in moisture-binding polysaccharides, known to help skin and hair retain hydration over time.
A warming root, known for its anti-inflammatory properties.
Balancing scalp oils to fix a dry, flaky or oily scalp.
Ginger's natural antioxidant and anti-inflammatory compounds help soothe irritation and regulate sebum, creating a healthier scalp environment.
A succulent plant, valued in skin and hair care for centuries.
Enhancing curl definition and smoothing straight strands, whatever your texture.
Aloe forms a light, moisture-sealing film on the strand, aiding detangling and helping curls hold their shape without weighing hair down.
Our gentle alternative to sulfates.
Cleansing without stripping natural oils.
Amino acid-based cleansers are milder than sulfates, lifting dirt and buildup while leaving the scalp's natural barrier intact. Sulfates strip the scalp, causing it to produce excess oil to overcompensate, that's why your hair gets greasy on day 2 or 3!
A nourishing oil, rich in fatty acids.
Boosting shine
Coconut oil's fatty acids penetrate the hair shaft rather than sitting on the surface, helping strands reflect light more evenly.
The protein that naturally makes up hair's structure.
Reducing frizz
Keratin helps fill in microscopic gaps in the hair's outer cuticle, smoothing the surface so moisture can't get in unevenly, the cause of humidity-driven frizz.
A B-vitamin, naturally involved in the body's keratin production.
Reducing brittle strands.
Biotin plays a role in keratin production, hair's core structural protein, helping support stronger, less brittle strands over time.
When you subscribe you will be asked to select your delivery frequency, either monthly or every two months. From there your subscription is completely flexible, you can change your next order date, skip or postpone a delivery, or cancel at any time.
Our formula works by repairing the hair strand from within rather than coating it, which means it works with your hair's natural structure rather than masking it. Rice water and hydrolyzed keratin penetrate the strand to improve its condition over time, whilst our amino acid cleansers gently lift buildup without stripping. Whether your hair is fine, thick, curly or straight, the formula adapts to what your hair needs rather than applying a one-size-fits-all approach.
Our shampoo and conditioner are built around one core belief: that your wash day products should actively improve your hair, not just clean it. Whilst most shampoos and conditioners contain just one or two hero ingredients, ours contain sixteen unique actives working together to nourish, repair and strengthen your hair from within.
Other shampoos rely on sulfates to cleanse and synthetic agents to create the illusion of softness. Ours are sulfate free and instead use amino acid cleansers, which are far gentler and work with the hair rather than stripping it. The base of our formula is 65% real rice water, supported by ingredients like keratin, rosemary oil and caffeine.
The result is a formula that gets to work from the very first wash and continues to improve your hair with continued use.
Yes. Rice water and ginger root oil are both known for their soothing properties and have shown benefits for a range of scalp conditions. We have even received feedback from customers reporting improvements in their psoriasis with continued use. Our products are also completely fragrance free, making them suitable for sensitive scalps.
We do not use any added fragrance in our products, making them suitable for sensitive skin. Any scent comes entirely from the natural ingredients themselves. Customers have described it as fresh, clean and natural, with some comparing it to mango sticky rice or rice pudding. It is a subtle scent and does not linger in the hair.
Yes, and it is especially loved by those with dry, heat-damaged or chemically treated hair. Rice water and hydrolyzed keratin work to repair and strengthen the hair strand from within, making our formula particularly beneficial for hair that needs a little extra care.
Our products are completely paraben and sulphate free. We use dimethicone in a quantity of under 0.2%. At that concentration, dimethicone does not coat or rob the hair of moisture. It is used to give the formula a smooth, pleasant texture. The concern around silicones is valid when they appear high on an ingredient list in large quantities, but at under 0.2% it does not interfere with the way our formula works or have any negative effects on the hair. The rice water, amino acid cleansers and keratin in our formula are all working to nourish and repair the hair strand from within, which is the opposite of what a silicone-heavy product would do.
